ECUC Vegas

National Author & Keynote Speaker Andy Masters opens our conference with research and best practices from his award winning book Kiss Your Customer. Andy will provide key insights from his experience, having presented to over 250 colleges across the U.S. and Canada, and as keynote speaker for many primary/secondary education conferences.

Andy will help us greater understand our current and potential education members, outlining both new challenges and opportunities. He will also illustrate how to foster a “positive service culture” with education SEGs; an opportunity for you to create a transformation in your credit union - from doing a job - to creating a bond with education administrators, staff, faculty, and students.

Learning Objectives:
Understand the growth phases of business and member relationships; how to transform your work from doing a job to creating a bond; learn what students and educators are challenged with today so you can identify how your credit union can connect and support each.