ECUC Vegas

Consumers are changing the game, and credit unions need to keep up to stay relevant! Join us as we unpack five big trends reshaping what members expect—from homeownership and side hustles to financial freedom. Discover how aligning with these trends can boost member loyalty, attract new audiences, and future-proof your credit union. Get ready to spark fresh ideas and strategies because it’s time to align—or risk falling behind!"

Get ready to transform your financial education approach! In this electrifying talk, unveil the ultimate blueprint to following the latest trends in financial education that will help you engage and educate your audience that will move them from scrollers to loyal community members. I'll share the 5 steps that helped me build a following of thousands of followers and secure partnerships with thought leaders such as Forbes, CNBC and CNET. 

Join this discussion of the current economic and interest rate environment with Bryan Bell as he introduces the concept of Interest-Rate Perspective and how it can be utilized to identify potential periods of transition in the Interest Rate Cycle. He will take a detailed look at the pros and cons of what is believed to be the most appropriate investment strategies, and how these strategies might perform in these changing economic conditions. Attendees will be provided with valuable insight into the impact of changing interest rates on investment decisions, earnings, risk position and liquidity.

• Economic Overview and a look at the current/projected interest rate environment
• Introduction to the concept of Interest-Rate Perspective
• Pros and Cons of investment strategies to consider
•  How these strategies/securities can be complimentary or additive to the CU and their income
• Knowledge of how changes in interest rates can and should impact their decision making process

Consumer credit has seen tremendous upheaval in the aftermath of the pandemic, with many traditional trends and norms seemingly altered or even reversed. A growing number of consumers are struggling, but many resilient borrowers can be found in surprising places using the right insights. Lenders trying to understand current market conditions and plan for the future no longer have the luxury of looking at just their own portfolios, or at single lines of business for insights.

To compete and grow while maintaining profitability, lenders must have a perspective of the entire consumer credit market – an industry point of view – to identify both risks and opportunities. In this session, credit industry expert Charlie Wise from TransUnion will share an overview of key market trends and provide an in-depth look at the consumer wallet, to provide critical strategic insights and separate facts from myths around the health of the US consumer.

This session provides a unique look at the economy with valuable insights for directors, CEOs, lenders. marketers and financial educators at your credit union.

More Q&A than Presentation... In this session tech, financial services and credit union expert Samantha Paxson opens up the floor to hear what education-focused credit union leaders are asking, and to give her best insight on how your credit union can successfully embrace tech while keeping it human.

Founded, designed, and nurtured by Paxson, for over 16 years CO-OP THINK has served as the premier thought leadership and growth strategy platform bringing relevant change to the credit union industry. A true human-centered market shaper, Paxson brings this same fire, vision, and influence from THINK and her deep C-suite experience to all businesses that she touches. From uncovering and activating new growth opportunities for fintechs and community-focused FIs to leading and consulting a variety of non-profit boards and advisories.

In this session Paxson will discuss...
- How AI can be integrated into credit unions while maintaining trust and transparency with member
- Strategies for using AI to tailor services and improve member satisfaction
- Emerging AI technologies and their potential to revolutionize member engagement strategies

Sharpen your communication skills in just 90 minutes during our last session in Vegas, filled with audience engagement,  interaction and laughs.  

Through a series of interactive challenges, learn to: Ditch filler words and weak phrases. Learn the top culprits and how to purge them. Harness confident body language and read what other people are “saying.” Listen to retain. Take the temperature of your tone.

The ROI is smoother communication, relationships strengthened, misunderstandings prevented, deals closed and a stronger perception of confidence shaped.

What Happens in Vegas...take these skills home !